Behavioral Design in Healthcare

Posted by C3LX on Aug 26, 2019 9:00:00 AM

Can design thinking improve health care for patients and physicians?

Studies show that 40% of deaths from top chronic diseases are preventable through lifestyle changes. While this is a sobering statistic, it also presents a real opportunity for physicians to help patients improve their health. Behavioral design examines an individual’s learned habits and then helps to implement techniques to influence a change in those habits.

In a 2018 article “How Behavioural Design is Transforming the Role and Impact of Life Sciences in Healthcare” the case is made for this foundational element that is sometimes overlooked in healthcare. The authors describe “the way forward,” predicting that “the case for behavioral economics will become essential to the future success of life sciences companies.” 

In another article on design thinking from the American Academy of Family Physicians, Dr. Lalita Abhyankar discusses how she was able to apply design thinking to her own interactions with patients in discussing their behaviors. “The human narrative,” she writes, “is as important to the design process as are data and numbers.” Design thinking creates space for empathy and for problem-solving in partnership with the patient. The foundation of C3LX is built upon the concept of patient engagement through behavioral design thinking. By utilizing the power of current technologies, a completely user-centered approach, iterative-agile and design-thinking methodologies, research, and human intervention to help change human behavior lives can be saved and improved and healthcare can be transformed. Request a demo to find out how to integrate these systems into your practice.

How Can a Dynamic Patient Engagement Platform Benefit You?

  • Increase adherence to care plans
  • Receive more actionable patient data
  • Achieve better outcomes for at-risk populations
  • Raise retention rates
  • Prove the effectiveness of care
  • Generate cost savings 
  • Boost the bottom line

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